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TOURISM WITHIN THE ECONOMIC DEVELOPMENT OF BAJA CALIFORNIA

Currently tourism is becoming one of the most dynamic sectors or the world economy.

According to the World Tourism Organization (OMT is Spanish), in the year 2020, 1,600 million international tourists will be traveling; this will mean a steady annual growth rate of 4.3%. At the same time, it is estimated that these travelers will produce an economic flow of almost 2 billion dollars, amount that will represent a steady annual growth rate of 6.7%. This means that tourism will grow at a much faster pace than the expansion of world wealth that has been forecasted at 3% annually.

In Mexico, tourist activity has remained steadily between second and third place, as far as generating currency goes, for more than forty years. Currently it represents $ 4,126 million dollars annually, amount that is only surpassed by the maquiladora industry and is considered a strategic activity for this country's economic, social and cultural development.

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  • In 1997, tourism contributed to 9.4% of the Gross National Product, being this percentage superior to the construction, electrical and primary sector industries.

  • The State of Baja California is not the exception. The importance of tourism in the state is reflected in its contributions to the economy.

  • The Bank of Mexico had a growth of 20% in volume, surpassing the 14% of the average national growth.

  • According to the Immigration and Naturalization Service (INS) of the United States of America, in 1998 more than 29 million foreign visitors were registered as they crossed the border by land.

  • The economic flow caused by border tourists in the state is of 1,200 million dollars.

The contribution of Baja California tourism to the country's tourism economy has had an important growth in the last years. The reception of the state's tourist currency represented for Mexico:
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  • Baja California receives almost 350,000 tourists in cruise ships, this means 33% of all visitors that arrive to Mexico by cruise liners, amount that is only surpassed by Cancun and the Mexican Caribbean.

  • 51% of currency that is received by border visitors.

  • 47% of the economic outpour of daily visitors (including cruise ships).

  • 16% of total currency by tourism and daily visitors that come into the country.

  • 7% of total currency that the country receives.

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